© ELSA ESTEBAN                                                                                                                                                                                                             

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RFM Segments

circus street

Infographic animation made in After Effects on a real image background, for one of Circus Streets lessons, about Ecommerce Strategy through the RFM segments.

I was given the voiceover and worked together with the copywriter to create an animation that would represent the script accurately. It took 3 weeks from the first storyboard to the final animation.