Creative Direction for an Infographic animation about the importance of considering
colour blind users when designing a website.
Small fragment of one of their incredible lessons about UX.
I was given the voiceover and worked together with the copywriter to create
an animation that would represent the script accurately.
Colour blindness in UX
The intention was to treat colours as living elements, giving them an almost liquid feeling. So the animation was made frame by frame, and the same with the characters, whilst shapes were manipulated in After Effects. The combination of both techniques creates a smooth effect in the motion of the elements of the project.
Behind the scenes
Because the appreciation of colour was the main element of the entire video, I focused on one fo the red colour blind palette to create a contrast that helps viewers understand the difference and difficulty of the user experience in a website for a colour blind person.